TOTE BAG, 2 HANDLES, ADJUSTABLE AND REMOVABLE SHOULDER STRAP, 2 SEPARATE COMPARTMENTS, 1 CENTRAL POCKET, ZIP AND SNAP CLOSURE, LOGO
On most of our products, two numbers sit on the page. The one crossed out is what the brand charges. The one above it is ours. When we set a price, we stand behind it, and there is nothing hiding behind either number. We call it DY Pure. It is our way of being transparent with you about pricing.
| On this page | What it is |
|---|---|
| $285 | Ours. Set once, and we stand behind it. |
| What the brand charges. | |
| DY Pure. Nothing is hiding behind either number. | |
| Our philanthropic promise $18.10 | A fixed dollar amount from this piece, set aside for our philanthropic programs. |
It's less of a pricing method and more of a business philosophy. Strangely enough, I learned it from a woman who sold cars.
Her family ran dealerships in Colorado for decades. When it became time for her to run the business, she thought about what buying a car had felt like for her. The anxiety of not knowing whether she was getting the right deal. The doubt about whether she could hold her own in a negotiation. The hours it took. She wanted to do it differently.
Everyone knows the number on a car's window isn't real. She decided she didn't want to do business that way, and she made the number real. The price on the car was the price. No haggling, no salesman stepping out to talk to a manager. One person looked after you from the first handshake to the keys, and you were out the door.
The philosophy was simple. A business is allowed to make a profit. A customer is allowed to save some money. That is how the relationship with the businesses you spend your money with should be.
Because of this philosophy, I bought six cars from her over the years. It was simple. It took the anxiety out of deciding. And it built a relationship that still rings true all these years later.
It wasn't because of the deal, though the deals were always fair. It was because I never had to wonder whether I had been played. I trusted them. I went back, and I sent everyone I knew.
That is the business we have built here. We want you to come to Dark Yarn knowing what you will find: something you love, priced properly, with a fair retail price beside it and room to save some money. A fixed dollar amount from every piece set aside for our philanthropic programs, to help with the troubles that plague this world. Numbers you never have to question. That is the core of our pricing philosophy.
Retail has a habit of raising prices to mark them down and calling it a sale. We think you deserve better than that. We would rather earn your next visit than win one sale and never hear from you again.
That is how I want to buy from the businesses I care about. That is DY Pure.
Adding to your bag
TOTE BAG, 2 HANDLES, ADJUSTABLE AND REMOVABLE SHOULDER STRAP, 2 SEPARATE COMPARTMENTS, 1 CENTRAL POCKET, ZIP AND SNAP CLOSURE, LOGO
Dark Yarn is an independent retailer. Twinset is not affiliated with Dark Yarn or its philanthropy fund.
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