Make it count.
Every piece sets aside a dollar amount for good. You see it before you buy.
Two numbers, both real.
Two numbers on every price. The crossed-out one is retail.
New designers weekly.
New designers every week. Returns on us for 30 days.
Dark Yarn editorial

Dark Yarn

Buy what you love. Make it count.

The designers you love. The ones you've yet to discover. A philanthropic promise with every purchase, visible before you buy.

$3,805 set aside $0 allocated Goal $1,000,000Follow the number

The idea

You were going to buy it anyway.

Almost everywhere else, your money stops at the register. Here, a fixed dollar amount from every piece goes toward cleaning up the mess, and you see the number before you buy. Same designers. Fair price. More reason.

How the number works

The receipt

$66.35 of this Black Silk Cardigan is set aside for good.

It was fixed when the price was set, it's on every product page, and it doesn't move after you buy. Not a percentage you take on faith. A dollar amount you saw first.

How it works

TOTEME black silk cardigan with long sleeves and a refined, minimalist design
TOTEME Black Silk Cardigan $1,166$1,107
Our philanthropic promise $66.35

DY Pure

Two numbers. Both real.

The crossed-out price is retail. The one beside it is ours, set once and left alone. You save some money, we make a fair profit, and nothing hides behind either number.

Why we price this way

New with tags. Never secondhand, except verified vintage, labeled as such.
Authentic. One reputable luxury supplier and direct from independent brands only.
A real person answers. Within 24 hours, with a name.
Easy returns. 30 days, unworn, shipping on us.

Made by Dark Yarn

The house labels.

Where this started, and still the easiest way in.

Shop the house

Stylists

Dress clients with us.

One login, discounted rates, one person who knows your name.

Join the network

From Jake

Ownership is personal. Purpose is collective.

Twenty years in rooms where luxury is done properly taught me one rule: the guest never sees the work. Dark Yarn is that rule applied to a store. A fair price. A number on every piece that goes somewhere useful. A person who answers. And a corner for everyone, because the best rooms I ran were the ones where nobody felt out of place.

Spend intentionally.

— Jake Guy, Managing Director

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