Our impact initiative transforms product sales into structured social-impact funding. To ensure these contributions are handled transparently and responsibly, Dark Yarn partners with The Reasoned Reality Project, which serves as the administrative partner for all impact allocations.

This initiative is not a charitable solicitation. It is a values-driven commerce model designed to support publicly beneficial work while maintaining full operational transparency.

Your choice to wear Dark Yarn fuels a movement rooted in courage, equality, and hope.

1. Products Support Impact Initiatives

Certain Dark Yarn products are designated as impact-supporting items. A portion of proceeds from these products is directed into the Dark Yarn Impact Initiative.

2. Reasoned Reality Oversees Allocation

Reasoned Reality — an independent think tank focused on democracy, equity, and evidence-based solutions — administers and oversees the allocation of funds from this initiative.

Allocations may support:

• Democracy defense and civic participation efforts
• LGBTQ+ advocacy and mental health programs
• Community resilience and humanitarian support
• Legal aid and rights-protection initiatives
• Organizations aligned with equality and justice

3. Transparent Updates

Dark Yarn is committed to transparency. Public updates may include summaries of funded program areas, partnership highlights, and the collective community impact made possible through this commerce model.

Dark Yarn is not a nonprofit organization and does not operate as a charitable fundraiser. Purchases from Dark Yarn are not tax-deductible. Reasoned Reality administers allocations from Dark Yarn’s impact initiative in accordance with its mission and independent policy framework. Allocation decisions are made at Reasoned Reality’s discretion to ensure legal compliance, transparency, and alignment with publicly beneficial objectives.

At Dark Yarn, fashion carries more than style — it carries purpose.

Dark Yarn Social Funding transforms every purchase into direct action— channeling proceeds toward the defense of democracy, political contributions that protect freedom, and a society that uplifts everyone, not just the wealthiest few. From healthcare equality and immigration support to LGBTQ+ rights, racial equality and legal aid — every dollar drives real, measurable change.

This is branding with a conscience.
Not performative promises. Real impact. Real lives changed.

Your commitment funds mental health services, advocacy work, legal protection, and hope — sewn into every stitch, every seam, every step forward.

When you wear Dark Yarn, you wear a future rewritten by strength, resilience, and bold individuality.

Declare yourself. Shape the world.

We're excited to hear from you!

Traditional commerce prioritizes profit extraction. Dark Yarn’s model — powered by Reasoned Reality — shifts that dynamic by reinvesting part of our success into the systems and communities that shape a freer, safer, more equitable world.

• No billionaires.
• No corporate owners.
• No private equity.

Just a people-centered model designed to move resources where they can matter most.

When you shop Dark Yarn, you participate in an impact-first economic model strengthened by Reasoned Reality’s governance, research foundation, and transparent administrative oversight.