Pricing that's straightforward.
Buy what you love. Make it count.
Buy what you love. Every piece sets aside a number toward cleaning up the mess.
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Gianluca Capannolo red virgin wool coat shown from the front
Gianluca Capannolo red virgin wool coat with tailored silhouette
Gianluca Capannolo red virgin wool coat with tailored silhouette
Gianluca Capannolo red virgin wool coat with a structured silhouette and long sleeves
Gianluca Capannolo red virgin wool coat shown from the front
Gianluca Capannolo red virgin wool coat with tailored silhouette
Gianluca Capannolo red virgin wool coat with tailored silhouette
Gianluca Capannolo red virgin wool coat with a structured silhouette and long sleeves

Dettagli prodotto

Valorizza la tua collezione di capispalla con il cappotto GIANLUCA CAPANNOLO, un capolavoro dell'artigianalità italiana realizzato in una pregiata miscela di lana vergine e cashmere. La sua silhouette a bozzolo, con chiusura frontale nascosta e girocollo, è l'emblema dell'eleganza minimalista. Le maniche a tre quarti e le discrete tasche laterali sulle cuciture ne esaltano la funzionalità senza compromettere lo stile. Il sontuoso materiale promette una caduta morbida ma strutturata, rendendolo un capo essenziale per un layering lussuoso.

Materiale: 90% lana vergine, 10% cashmere
Paese di origine: Italia
Colore: Rosso

Nuovo

Cappotto rosso in lana vergine

da Gianluca Capannolo
$1,786 $1,880

Pricing that's straightforward.

On most of our products, two numbers sit on the page. The one crossed out is what the brand charges. The one above it is ours. When we set a price, we stand behind it, and there is nothing hiding behind either number. We call it DY Pure. It is our way of being transparent with you about pricing.

On this page What it is
$1,786 Ours. Set once, and we stand behind it.
$1,880 What the brand charges.
DY Pure. Nothing is hiding behind either number.
Our philanthropic promise $100.30 A fixed dollar amount from this piece, set aside for our philanthropic programs.
Where it comes from

It's less of a pricing method and more of a business philosophy. Strangely enough, I learned it from a woman who sold cars.

Her family ran dealerships in Colorado for decades. When it became time for her to run the business, she thought about what buying a car had felt like for her. The anxiety of not knowing whether she was getting the right deal. The doubt about whether she could hold her own in a negotiation. The hours it took. She wanted to do it differently.

Everyone knows the number on a car's window isn't real. She decided she didn't want to do business that way, and she made the number real. The price on the car was the price. No haggling, no salesman stepping out to talk to a manager. One person looked after you from the first handshake to the keys, and you were out the door.

The philosophy was simple. A business is allowed to make a profit. A customer is allowed to save some money. That is how the relationship with the businesses you spend your money with should be.

Because of this philosophy, I bought six cars from her over the years. It was simple. It took the anxiety out of deciding. And it built a relationship that still rings true all these years later.

It wasn't because of the deal, though the deals were always fair. It was because I never had to wonder whether I had been played. I trusted them. I went back, and I sent everyone I knew.

The business we have built

That is the business we have built here. We want you to come to Dark Yarn knowing what you will find: something you love, priced properly, with a fair retail price beside it and room to save some money. A fixed dollar amount from every piece set aside for our philanthropic programs, to help with the troubles that plague this world. Numbers you never have to question. That is the core of our pricing philosophy.

Why we price this way

Retail has a habit of raising prices to mark them down and calling it a sale. We think you deserve better than that. We would rather earn your next visit than win one sale and never hear from you again.

That is how I want to buy from the businesses I care about. That is DY Pure.

Nessuna recensione
Our philanthropic promise $100.30
How the number works
The part of this price that goes to work. A fixed amount from this sale is set aside into the Dark Yarn philanthropy fund and allocated publicly at every milestone. It was calculated when the price was set, and it doesn't change after you buy. How it works
New with tags · Authentic
Every designer piece comes new with tags, from one reputable luxury supplier or direct from the independent brand. We don't buy from marketplaces or individuals. Never secondhand.
A real person answers
Questions on fit, fabric or sizing: a reply within 24 hours, from a person. If something's wrong, we fix it before we explain it. Ask us
Returns
30 days, unworn, and we pay the return shipping. Final-sale pieces are marked and can't be returned. Holiday orders can be returned through January 15.
 
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Dettagli prodotto

Valorizza la tua collezione di capispalla con il cappotto GIANLUCA CAPANNOLO, un capolavoro dell'artigianalità italiana realizzato in una pregiata miscela di lana vergine e cashmere. La sua silhouette a bozzolo, con chiusura frontale nascosta e girocollo, è l'emblema dell'eleganza minimalista. Le maniche a tre quarti e le discrete tasche laterali sulle cuciture ne esaltano la funzionalità senza compromettere lo stile. Il sontuoso materiale promette una caduta morbida ma strutturata, rendendolo un capo essenziale per un layering lussuoso.

Materiale: 90% lana vergine, 10% cashmere
Paese di origine: Italia
Colore: Rosso

Dark Yarn is an independent retailer. Gianluca Capannolo is not affiliated with Dark Yarn or its philanthropy fund.

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