FOR IMMEDIATE RELEASE
Contact: press@darkyarn.com
Website: www.darkyarn.com
ATLANTA, GA — [June 1, 2025] — Dark Yarn (DY), the global impact-driven fashion brand redefining social impact apparel, is extending its groundbreaking campaign: 100% of all profits will now be donated to social impact causes worldwide through July 4th, 2025.
This powerful initiative is further bolstered by newly announced partnerships with WorldPride and Capital Pride DC, aligning DY’s mission with two of the most influential Pride institutions on the planet.
"Together, we can ignite something bigger than a brand campaign," says DY’s leadership. "We’re not just responding to the moment—we’re building a legacy of action."
Declare Yourself: A Global Call to Action
Launched in May, Dark Yarn’s #DeclareYourself campaign has already fueled community-led fundraising across 9 countries, powered by a first-of-its-kind model: fashion as a fundraising engine. With every purchase, supporters directly fund LGBTQ+ organizations on the frontlines—no middlemen, no delay.
Now, with WorldPride and Capital Pride DC on board, this campaign reaches unprecedented scale. DY’s visibility across global Pride celebrations will amplify not just sales, but impact.
A Brand That Belongs to the Community
Founded in Atlanta and built by LGBTQ+ entrepreneurs, Dark Yarn isn’t chasing trends. It’s rewriting the rules. From minimalist staples to typographic headwear that speaks volumes, each piece is designed to embody strength, authenticity, and rebellion.
“Luxury without compromise. Pride without apology.”
DY is currently offering over 500 products across four core collections:
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Reserve (limited drop capsules)
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Lifestyle (elevated everyday essentials)
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Sport (performance-driven identity gear)
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Legacy (statement headwear typographically celebrating LGBTQ+ terms and pride identities)
With operations in 9 fulfillment centers and shipping to 141 countries, Dark Yarn merges mission and muscle—scaling impact with lightning speed and zero compromise on quality.
This Isn’t Merch. This Is a Movement.
In a landscape overwhelmed by rainbow capitalism, Dark Yarn cuts through the noise. “Pride isn’t seasonal,” says queer creator and influencer SK (@justsaysk). “This campaign reminds us that we have the power to take back control, fund our own future, and redefine what solidarity looks like.”
“The silence from legacy orgs was deafening,” says DY’s leadership. “We reached out. We offered infrastructure. We got no response. So we built it ourselves. And now we’re giving it to the community.”
What’s Next for DY
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DY for Business (Launching July 2025): A B2B apparel platform for nonprofits, Pride orgs, and businesses to create high-quality branded gear and fundraising merchandise—on-demand and globally scalable.
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DY “000” Knitwear Line (Coming Q3): A luxury cashmere and knitwear line rooted in identity, quiet power, and heritage craftsmanship.
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Ambassador Program: Individuals can sign up, earn commissions, and choose to donate proceeds to organizations like The Trevor Project and The Black Trans Advocacy Coalition.
Join the Movement. Power the Change.
Dark Yarn is proving that fashion can be more than a statement—it can be a solution. Through the end of June, every purchase is a vote for visibility, safety, and pride worldwide.
Declare Yourself. Wear Your Boldness. Support with purpose.
Shop Now → www.darkyarn.com
Press Inquiries: press@darkyarn.com
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